The first NIVEA shop conceived by Matteo Thun & Partners has been opened on June 2, 2016 close to Rome. The project has been developed in a close dialogue with the international NIVEA team. Starting point for the interior design of the new store was the iconic power of the NIVEA logo that represents the values and heritage of the brand: purity, simplicity, care and trust.

The world of blue, blue and white, the iconic shape of the logo and different kind of wood define the contemporary and timeless store design. By using walnut wood for the flooring and oak wood for the shelve system, the architects create a welcoming atmosphere and take up another core value of NIVEA: the human touch. Thanks to the mix of neutral toned backgrounds and natural surfaces the product becomes the center point. Kasthalls design team created a bespoke "Nivea blue Häggå Rug"