We have recently launched a new version of Rug Designer with improved functionality and the addition of the tufted quality Mark. In order to showcase the capabilities of the tool, we entered a design collaboration with the creative duo Monica Khemsurov and Jill Singer, founders of the New York-based online design magazine Sight Unseen.
“I think the tool is all about experimentation. You really have to get in there and start working with it to understand its capabilities and figure out which direction you want to go in. We didn’t have a specific point of reference going into the design phase, but we realized as we were playing around with the tool that we were subconsciously inspired by the trompe l’oeil geometric patterns you often see on building facades in Milan,” says Monica Khemsurov, co-founder of Sight Unseen.
While striped rugs can be seen as mainstream, Sight Unseen set out to create something unexpected. In a nod to Kasthall, Sight Unseen drew inspiration from the clean lines of Scandinavian design language, using a color palette that Sight Unseen is often associated with, and one they return to often.
“Sight Unseen is all about how to use color in a chic but un-boring way — we like to create exciting, unique color combinations, often using tonal variations or strong contrasts. In the woven rug for example we see combinations of blush pink, dusky rose and mustard yellow paired with a much deeper ochre tone,” says Jill Singer, co-founder of Sight Unseen.
“We wanted to mix up the stripes a little so they didn’t feel so traditional, hence turning them in two different directions in the handtufted version. But at the same time, we didn’t get too playful, as we prefer design that’s more sophisticated,” says Monica. “The tool made it easy for us to experiment and try out our ideas without having a blank slate in front of us. We wanted to see if we could manage to create something that we would actually want to live with. I think in the end we succeeded in that regard.”