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KASTHALL OPENS FLAGSHIP STORE IN MALMÖ

Kasthall opened its first flagship store in Stockholm in 2012. Since then, the rug creators have opened a showroom in Manhattan, New York, a flagship store in the Brera district in Milan and a showroom in Gothenburg. Now, Kasthall opens its second flagship store in Sweden. With the location down south, accessibility will be greater for visitors from southern Sweden and Denmark.

– Malmoe was as a natural location for our next store in Sweden. The city has a continental location considering the proximity to Copenhagen. In addition, there are many architectural firms on both sides of the strait that we already work with today, says Annika Rutegård, Kasthall's Retail Manager.

The flagship store will display a great selection of Kasthall's woven and tufted rugs, and customers will be able to order their own rug based on a set of preselected patterns and color maps.
500x500_Kasthall Flagsship Store(2) 500x500_Malmö Flagship Store (2)

RAPSÅKER – A TRIBUTE TO THE BLOOMING SOUTH SWEDISH RAPESEED FIELDS

Kasthall has a well-known design studio as well as collaborations with various international designers. One such designer is the British designer Ilse Crawford, who together with Kasthall's design team has developed a collection of rugs, called Grönska. The collection, which can be translated to “Greenery” is inspired by the Swedish landscape surrounding the Kasthall factory and is a tribute to nature's beautiful colors and Kasthall's craftsmanship.

 

Rapsåker was presented i connection with the opening of the Malmö Flagship Store, in a limited edition. Rapsåker is based on the rug Åker from Ilse’s collection. Åker is a tufted rug in pure wool with elements of linen. The horizontal blocks, with their different structures and subtle color shades form a landscape of the textures and colors found on the agricultural land surrounding the Kasthall factory. In Rapsåker, which goes in yellow tones, a little more linen yarn has been added to the composition to achieve a “sunnier” surface. To create a sense of when the sun shines on a rapeseed field and to highlight the shifts created by sun beams.

1250x770_Kasthall Malmö Flagship Store